Crown World Mobility has launched a new visual identity and proposition to the global mobility market – coinciding with a new senior leadership team structure.
The rebrand, which includes a responsive website and refreshed blue and coral visual identity, comes at a pivotal moment in Crown World Mobility’s history as the company continues to innovate in the market. The new brand will be rolled out across the company’s 101 world mobility offices operating in 53 countries.
In February Crown acquired Time Relocation, signaling a new phase in the company’s digital transformation as it continues to invest in immersive market insight captured by its global Intelligence Hub function.
As a result, the company’s soon to be released online Lump Sum Management Tool is undergoing its final integration phase in preparation for global deployment. This tool will give employers greater financial transparency and relocating employees more flexibility and control over their relocation.
Norah Franchetti, Group Vice President of Marketing, said: “Crown has a long and impressive history in the mobility industry and is uniquely placed to leverage the benefits of being part of a global family of businesses. It was important to us to recognize our heritage while signaling to the market our vision for the future.”
Crown World Mobility’s new senior leadership team structure has been designed to maximize the competitive advantage it enjoys having so many specialists in-house, including immigration, intercultural training, compensation and moving services.
Two global promotions have been made, in order to reflect the way in which the business and the market has evolved, and to drive enhanced value for Crown’s 2,190 corporate customers around the world.
Liana Ciatto has been named Vice President of Account Management, while Nick Sutton has taken the position of Vice President of Global Business Development. They report directly to Curt Smith, Group Vice President of Crown World Mobility, and will work alongside the Vice President of Customer Experience, Paula Kupka. Both positions will reside in London, Nick has already relocated his family from Australia; Liana will join him from Hong Kong later this year.
Curt Smith, who is based in Danbury, added: “Our new branding, propositions and website reflect the direction of travel we are on as a business, while our new and improved products and senior team structure are aligned to market shifts. All these changes are steps on our journey towards creating and delivering value for our clients and customers, and achieving our ambitious vision for 2020.”