Joanne Danehl


Trends affecting
cross cultural training
and partner support
assignment management by
Joanne Danehl

Meet Joanne Danehl
Global Practice Leader Intercultural, Language and Partner Support

Joanne is responsible for the growth and oversight of Crown’s intercultural and language training, as well as family support capabilities - from product development through to service delivery and all the steps in between. She works closely with her teams around the world to provide these services that are key to a successful relocation.

What are the challenges of your job?
It can be the case that the assignee and their employer have different ideas on which assignment-related training and partner support services should be included in a relocation package. This can make for challenges in marrying the needs and expectations of both, but doing so is rewarding.

What are people's real experiences of the problems of being mobile? How do they solve those?
The biggest cause of assignment failure is the inability to adjust to the host location. Most people don’t fully realize how hard that feeling of “being out of place” is going to hit them - until it does! Fortunately, our teams are experts at helping assignees understand their cultural preference in order to define their assignment objectives. This simple task can help to pre-empt those feelings, giving assignees and their families the tools to overcome them.

How do you think the industry has changed in recent years? Is it more complex or easier than it used to be?
In my experience, the biggest change to the industry has been the increase in working with multi-generational populations – anyone from baby boomers to millennials. The needs of a young, first time assignee moving to a mature market will be different to an experienced serial assignee moving with their family to an emerging market. The industry is always challenging itself to create models which fit today’s landscape.

How might technology change thingsfor better or worse?
From a training perspective, the right technology tool has the power to greatly improve the experience of the participant - it can both elongate and reinforce the learning. However, information alone cannot change behaviour; the key is to incorporate it into training that builds on personal experience and real life examples. Put simply, adults learn best when they can instantly apply the new skill.

What are your feelings about the future of the industry?
I feel that these are exciting times! The requirement for global talent is continuing to grow and, in turn, the global mobility industry will face ever more complex demands from our clients. It is our responsibility to have solutions readily available to meet the mobility needs of every type of assignee – all while managing cost for our clients.

More about Joanne Danehl

Joanne is originally from the United Kingdom but currently lives in Chicago, USA, where she has been based for the last nine years.

For most of her career, Joanne has worked in commercial training. While working within the intercultural field she has had the opportunity to speak at a number of conferences and is regularly quoted in the press on topics such as the importance and relevance of language and cultural training in both talent development and global mobility. No two days are the same for Joanne and she loves that one day she’ll work with someone based just down the road and another with someone on the other side of the world.

To read more about Crown's Employee and family support services, please click here.