Dealing with culture shock

Joanne Danehl, Global Intercultural and Language Training Practice Leader at Crown World Mobility, recently authored an article in FC Business – the business magazine for the UK and Republic of Ireland football industry.

Joanne Danehl, Global Intercultural and Language Training Practice Leader
Joanne Danehl, Global Intercultural and Language Training Practice Leader

Football supporters all over the world have seen it time and time again – players signed in big-money deals from abroad who leave months later having struggled to settle into life in a new country. If a relocation fails, it is normally because someone can’t cope with navigating a new cultural territory.

In the article, entitled “Dealing with culture shock in relocations,” Joanne discusses why football has so much to learn from big business about how to make a player’s relocation successful as the summer transfer window opens.

Click here to read the article in full and discover how cultural training can improve a player’s performance.